The default setups are also _crazy_.

So you search for company A wanting to buy their product. You check out. Basically every setup I've audited has every tracking product ever for everything.

So you buy X, and the company sends that purchase event with your information to Meta, Google, TikTok, Applovin, Klaviyo, and 10 others.

This idea is hopelessly entrenched in every marketing department, who has leadership's ear: We HAVE to send EVERYTHING to EVERYONE otherwise our ROAS will go DOWN!

Every platform works this way, they're all set up to put giant red banners on your marketer's dashboards

"You could be getting 50% better results if you sent <customer_2nd_grade_report_card>!"

Its basically how all the ad platforms fundamentally work: they use conversion events to train their ad algorithms.