I like to call it the great incoherence.

Even before LLMs it was feeling like the design of society wasn't really for people any longer, instead it's more and more designed for corporations and their convenience. In the US at least. Same with how the internet has stopped most people with socializing the same way they did in the past.

Now we have a new layer that will be optimized for these digital entities. We see it in writing all over the internet. There will be tons of other places they show up and doing things that don't make sense to us.