I don't know that I got anything out of this other than that it took a long time. I think there is an interesting article to be written on this. Like, what were the concrete requirements? Why were those the requirements? Maybe show how one letter evolved over time as the project went on, and explain why.

But instead the article is effectively the Gravitational Pull of Pepsi[0].

[0] https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...

Hmm. I would have appreciated more depth and details, but it did cover requirements to look good and maintain identity across print, screen, merchandise, etc.

Which makes sense but that alone sent me spinning. Not easy.

some people will spend a lot of money on bullshit

and oddly if you instead told them "I was very diligent and spent a lot of time thinking about this" they won't give a flying fuck