Exactly, so even heritage brands use their brand power to peddle the same low quality stuff you can find on AliExpress. And their flagship stuff continuously gets eroded and enshittified as well. YT is full of "why Dr Martens/The North Face/KitchenAid/Black & Decker/... doesn't make the same quality stuff anymore" type of content. Even when you pay for the brand name it doesn't get you far.