Thank you for the Wellcome link and the feedback. I guess our target group is a different one, people who do not like to read long essays and therefore we tried to keep it short. So each stop has only a few plain sentences. And a bit more in the extended view. But sure, you are right that good writing is what makes people stay. That´s a point we still have to improve. Also for the walk we had the idea to bring everything together, his paintings, machines, notebooks and anatomy drawings, in one place you can walk through.

I’d say per earlier commenter - talk to audiences. A lot. Find out what they actually want, what they actually do, and what engages them. You may find you get a sweet spot with a virtual space + words that works even better than just one or the other!