>No-questions-asked returns

Different forms of marketing work on different people. This one works on me. I'm going to shop at Amazon and Costco because, in the very few instances where I want to return an item that didn't live up to its promise, I can do so without incurring penalties.

When this happens, I'm already frustrated. I assembled a floor lamp for far longer than an adult should spend assembling it, and it's wobbly as shit. A corporation than nickel-and-dimes me at this point will incur my irrational wrath. Canadian Tire (a big box retailer of mostly low-quality wares here in Canada) has lost my business over a decade ago because of this. I tell myself: most Canadians are meek sheep that will return after being told "well akshually you can't return this because technically blah blah", but I'm not a sucker, I won't shop here on principle.

A company that doesn't create this experience for me will get my business and exploit whatever other blind spots I have with their marketing, dark patterns, opaque pricing, etc, because they didn't piss me off when I was ready to walk away for good.