Interesting article. But I wish it explained which fees made the share that Amazon takes go from 19% to 46%. The fulfilment fee is evidently necessary, it takes people to do that, and doing it yourself may cost more. The advertisement is also evidently necessary, but could have risen. The referral fee alone can't explain the increase.

And the fulfilment fee is not a fixed percentage of the price, it depends on the size, weight and price tier of the item.

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Lalabadie 6 hours ago | parent [-]

Doesn't the second graph show exactly this?

	▲	mark_something 6 hours ago \| parent [-]
		I only see the graph in the paragraph titled "Where an Amazon sale goes", which tells what the fees are now, not which fees have increased since 2014.