Yep. Amazon is almost no advantage here in the UK. I used to bulk buy stuff from them because it was cheaper than the supermarkets. That is no longer true. In fact it's 10-25% more expensive usually.

I really should just cancel my prime now.

Edit: just cancelled it!

It's even worse in Ireland, particularly with the new import fees for non-EU goods - €7 + 23% VAT per item.

Amazon Germany/France/Spain won't ship a huge variety of items to Ireland and obviously won't have the same composition of goods as English speaking countries.

It's just about worth it for Prime Video and Deliveroo Silver, but the Irish Prime membership doesn't even support household or family sharing...

Yep, prime membership went quite a lot up; prices went up; delivery times got slower after COVID; now they are also saving on packaging, which means Royal mail brings me broken packages held by elastic bands...

I'm no Amazon fan but very cheap next day is still an Amazon advantage, and a pretty big one. £9/mo vs £4-8 per delivery from other retailers

Unlike the US I believe in practice it's all but guaranteed next day too