The bizarre thing to me is that it doesn't really feel like they need to do much other than cut deals with developers. This latest atv can't be much slower than a switch 2 (I wouldn't be shocked if it's faster) and could certainly run a giant back catalog of games if publishers were willing to launch them on it. It seems like such an obvious thing that I must be missing something crucial about it.

It would really help me stomach a $300 dedicated box for my TV if it could do more than look at pictures and stream netflix. Games are the absolute obvious thing to do, especially since Microsoft and Sony are seemingly struggling.

Just ship a controller and cut some deals apple, it isn't that hard...