> the outgoing 128GB model was already $250 after the price hikes earlier this year

This is a great point, a lot of the press coverage missed this.

Not having a cheaper alternative (eg a stick) was curious though. The baseline price of $300 might cause sticker shock.

Ok, but what do you actually use the storage for on an Apple TV?

I still don’t quite know why i actually got a 64GB 4K first gen ATV when, in practice, a 32GB would’ve sufficed?

Do people really play games on these? Install that many apps on them?