The rub with a locked-in, incompatible platform is that a company must not only not be lying now... but into the future.

Anyone who thinks Apple is going to fight for their users if their revenue slips targets and stock tanks is an idiot.

Money talks.

“100% Guaranteed safe and properly managed forever” has never, and will never exist, for anything connected to the world.

Least of all with home rolled solutions. Contrary to popular belief.