Im pretty sure I never used the word "Fans" anywhere? If I did please point it out as it wasnt intentional.

If you think giving data to 4 companies instead of 5 is fine then thats fair enough, its your own data. In my opinion if you happy to give your data to one billion dollar ad profile selling company, then why squabble about another? However I understand this is subjective, and I am not trying to tell anyone they are wrong. I just dont understand it thats all!