Production values are high but I don't see how this is any good as an advertisement. This family is not aspirational. They're arguing and sniping at each other like a sitcom with no laugh track. The only nice thing about them is their house. Realistic, maybe, but realism doesn't make me want the product.

> Realistic, maybe, but realism doesn't make me want the product.

Relatable is probably what they are going for here.

Essentially the angle they seem to be going for is...have you got a busy household with lots going on like these guys? Look how much our new product can help make everything a bit easier/bit better.

Personally I would take an ad with a 'relatable' family over an 'aspirational' one, but I do take your point - the level of snark in that ad is pretty high.

(Also - disclaimer...my household reality is nothing like as frantic as shown, but I deliberate seek to have day to day family live running at a much slower pace than a lot of people seem to want to/aspire to)