I wonder how well the multi-user stuff works? Are we going to have to authenticate to this thing many times a day?

Is this going to work like the Apple TV device? On that you have to pick a user when it starts but then when you open an app like Hulu, you have to pick a user there as well. Why doesn't the Apple TV tell Hulu what profile to use?

Worse, if you open Spotify it just starts with the last user that authenticated so I never know who's account I'm vandalizing as I listen to stuff and star songs as favorites.

Unless they've figured out the multi-user stuff, maybe it would be better to just create a famliy devices Apple ID and use that for shared devices?