This is a nice design, and a very aggressive price. I like the design enough I'm interpreting that price as a sign Apple's serious about getting these into a lot of homes.. I wasn't thinking I'd buy one of these, but I changed my mind looking at the pitch -- at this price it's sort of a 'hmm, I could imagine wanting one of those in X room'.

I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.

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modeless 5 hours ago | parent [-]

$299 is aggressive? Nest Hub is $99.

	▲	turtlebits an hour ago \| parent \| next [-]
		Nest hub also likely does little locally and sends everything to Google.
	▲	itintheory 3 hours ago \| parent \| prev \| next [-]
		Nest Hub was $99, and is now perpetually out of stock. AFAICT it's discontinued. Which is strange, and a shame, because it's a great product. People are paying similar prices for digital picture frames with a cloud service, which the nest hub can do with a little bit of config, and a bunch more.
	▲	ShakataGaNai 4 hours ago \| parent \| prev [-]
		Its the same price as an Apple TV 4K, 4th gen. Which is twice the price of the previous generation. RAMpocalypse sucks.