The thing on the stand is goofy, partly because it's like a large Apple Watch. Especially goofy when it's pictured with a hand, and it isn't actually all that big. But their wall mounted design looks interesting, kind of for the same reason? Aesthetically it immediately makes me think of a wall clock, which tells me exactly where it belongs. I kind of feel like they should lead with that one. (Although maybe they should be honest that it obviously needs a power cable).