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▲ juiceland 8 hours ago

This device feels so late to the game that I’m not sure why Apple is bothering. Amazon entered this market segment 9 and a half years ago.

▲criddell 6 hours ago | parent | next [-]

Amazon chased away users like me because their needs and my needs weren't aligned. All I wanted was a little device that could tell me the weather, play music, set timers, and a few other basic things. They wanted an Amazon store cash register in my kitchen that I would use to buy things.

The "by the way..." nags irritated us so much we got rid of our two Echos and replaced them with a Sonos speaker and a Homepod Mini.

▲glenngillen 7 hours ago | parent | prev | next [-]

And Amazon have effectively left it because they couldn't work out a way to turn all those purchases into a stream of shopping purchases on Amazon.com. And in the intervening years they've enshittified those devices by becoming increasingly intrusive with adds and "did you know..." interjections to try and squeeze whatever engagement they can.

Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.

▲joshstrange 8 hours ago | parent | prev | next [-]

That's because it's a couple years late due to Siri. Rumor says they've had this ready to go, but weren't going to ship it until they had a Siri that was half functional.

▲darkwater 7 hours ago | parent | next [-]

Did they update the hardware in these 2 years?

▲joshstrange 7 hours ago | parent [-]

One would assume, they haven't announced (that I can see) which A-chip they put in here but rumors said it would be the A18 (2024 chip). Which seems like it would have to be updated since if this was ready 1-2 years ago they would have designed it with an even older chip (their HomePods have used multiple generation old chips, which, to be fair, is reasonable).

▲buzzerbetrayed 7 hours ago | parent | prev [-]

“Half functional” is a great way to describe the new Siri.

▲hbn 7 hours ago | parent | prev [-]

Okay... they "entered" it but is it a solved market segment and no one wants something better? What's your point?

▲juiceland 2 hours ago | parent [-]

I am unsure what Apple's core differentiator is intended to be for this product. "I wanted an Alexa but it wasn't personal enough" perhaps? It just feels like the fad for replacing the family computer with a kitchen appliance came and went.