Because they want to get every single friction out of your life.

righthand 8 hours ago | parent | next [-]

Apple (and all of big tech) doesn't want a moment of your life to exist where you're not mindlessly staring into an screen.

"Friction" and "life" are weird ways of spelling "dollar" and "pocket."

	▲	10729287 8 hours ago \| parent [-]
		Phase 1 : Get every friction out of customer's life Phase 2 : ? Phase 3 : Profit A braindead customer is a better customer.