It's not and it will NEVER be.

Utility companies are not incentivized to lower prices because it means less money for them. Do you remember when power companies told people to conserve power and then people successfully did this? And then they raised rates because they weren't making enough money? This happens in California ALL THE TIME. I've lived here 30 years in Silicon Valley and it's the biggest scam that no one talks about. It happens with electricity and water. With water its even more egregious because they told us to conserve water because of the "drought" but once the drought was over, they raised rates because people weren't using enough water. My connection fee to water is over $100/month without spending a drop of water. That's why I stopped conserving water and water my lawn every single day because it turns out that my water costs are only about 1/3 of the actual water bill costs so fuck it!

It's the same playbook over and over again, there's no incentive to lower rates at all because it's an easy way to make money over an entire population of tens of millions of people.

Now PG&E is fighting to charge solar panel owners $100+/month just for the privilege of being connected to the grid. That would make having solar panels even more expensive than not having solar panels which is utter hypocrisy but no one seems to care or point this out. It's a complete and utter scam.

EDIT: I forgot to mention last year the rates were $0.37-0.45 per kWh, until this year when they implemented a base fee of $25/month, so they lowered it to $0.33-0.45/kWh. Rates in Nevada are 1/4 of that.

2015: $0.17-0.33 per kWh

2020: $0.24-0.38 per kWh

so prices have more than doubled in 10 years. Fucking criminals.

I live in Florida, and I'm building a water battery, so I can freeze it at night when electricity rates are cheap, and use it to cool the house during the day.

The day after the system goes live, they'll probably announce flat rates for any time of day, just to f' with me. :(