I didn't mean the technical safety requirements - presumaby those create a somewhat level playing field as all manufacturers would be required to include them for the EU market - I simply mean all the luxe crap that every car seems to insist upon.

Every car review vid I watch on YouTube has me shaking my head at the sheer excess they seem to have.

It's actually customers who insist on the lux crap. If that were not there, they would be looking at a spartan but very expensive car, vs a spartan but cheap ICE car, and they would always buy the ICE version.