You make it sound like Apple needs to lock the door instead of just opening it while everyone else shoots themselves in the foot. For people who want "it just works" as the highest function of their device, nothing comes close to Apple. It's only people with a technical inclination or specific needs who chaff at that, or people like me who are just cranky old bastards who don't want their own media collection apart from i/Apple/Everything.

But man... I cannot tell you how many people don't even notice the walls of the garden. Besides Apple is in competition with some huge players, more than capable of offering "Done with Apple literally trapping you? Follow this link and we'll transfer your passkeys."