I'd be happy to be proven wrong, but I think that routers are a pretty geeky thing that most people don't want to hear about. I had offered to buy and set up a pfsense router for my parents for a few years ago and they were decidedly not interested, even after I tried explaining the merits of it. Pretty much anyone who is going to be interested in DD-WRT is going to be someone who can set it up themselves.

pfsense can sell for a relatively high price, I think, because they market themselves more towards businesses and big corporations.

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Hydraulix989 3 hours ago | parent [-]

Normies would rather just use the router that their ISP provides, or get a Google / Apple mesh network.

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bethekidyouwant 2 hours ago | parent [-]

Honestly you often don’t even have a choice they don’t even give you a modem that does ppoe pass through or bridge mode.

	▲	Hydraulix989 an hour ago \| parent [-]
		Right, because 99% of their customer base does not care. TikTok and YouTube work without "bridge mode," as does Fortnight / Roblox / Minecraft. Any random Comcast or AT&T Fiber subscriber on the street won't be able to tell you what "bridge mode" does.