In this war hundreds of thousands (if not millions) of missiles and drones have been utilized. Defenses on both sides have done a generally good job of disabling them. But "disabling" them doesn't mean they disappear, it often just means that they fall and sometimes explode on impact with whatever they land on. That's going to result in tremendous damage to civilian facilities.

Both sides instead regularly frame it, for propaganda purposes, as being targeted without ever saying as such - 'A [enemy] [drone/missile] struck a beach full of civilians' for instance. That's completely accurate, but misleading because most people think that means the beach was targeted, as opposed to 'we shot down an incoming drone that was headed for a military base and it crashed into a beach'.

The reason things look so different now is because civilian facilities are being targeted. And this isn't just in Ukraine obviously, as per this topic. Ukraine has also had this capability to completely destroy civilian facilities for years. We're only getting these headlines, and likely many more to come as winter approaches, because this Pandora's Box has been opened.