Most of what gets called creative isn't creative at all. Often it means "Produce a content product which approximately matches commercial genre expectations with just enough of a twist to stand out a little."

A lot of people can do that. A lot more people could do it if they tried to.

People who are genuinely out of the box creatives, with a unique blend of original vision, technical skill, emotional and psychological insight, and genre-changing taste, are not common.