Reach is indeed important. But the internet is not the only way to generate reach, nor necessarily the most effective one. During the riots in 2012 and 2013, 2% of the population were using the internet https://data.worldbank.org/indicator/IT.NET.USER.ZS?location... and there were 14 mobile phone subscriptions per 100 population https://data.worldbank.org/indicator/IT.CEL.SETS.P2?location... Meanwhile, a traveling monk wanting to hold a sermon about the importance of shunning Muslims could rely on the local religious community to deliver him an audience, and on word of mouth, flyers and posters to inform everyone who didn't attend.