Your end users are divided into multiple categories though.

AI spending is a bit like Pokemon games - most of your players are free to play, only earning you traffic and maybe some more players after recommending it to their friends - that's the average AI user. Around 5-10% of players pay a bit to the game - maybe to unlock some extra characters - those are the $20-$200 AI subscription users, with these you are not going to fund the whole business but it's some side cash. Then you have the 1℅, which spend massive amounts of money onto the game, and those are the ones primarily funding it - that's the business spending and where most of the money actually comes from.

You can only blame the average person for using the cloud service and recommending it to others.