Well.. it sounds like they want to "avoid bulky VR headsets"

But their alternative is even bulkier. A chair with a big screen, more like a personal holodeck box to sit in.

I totally believe this can be used to place better optics and avoid motion sickness, for better immersion.

The product vision is not clear for me - maybe as a better version of the single person privacy phone booths that can be found in shared office environments? At home? Rather not

I actually laughed out loud when I reached the end of the article decrying "bulky" headsets and finally saw their alternative. Reminds me of the giant egg thing that Darth Vader lives in.

We’re looking at prototypes. If the final product is a bit smaller it would be the size of a large CRT TV.

It did make me laugh. I read the whole article envisaging some sort of mini holodeck only to get to the final reveal image at the end.

They want to avoid wearing a bulky a headset, sitting in a bulky VR system achieves that. I guess you have less neck strain