Rapidly? Their 2 years of stealth was replicated in 2 weeks.

I give it to them for creating the hype (good marketing), and for making a useful classifier. Not sure what they would scale rapidly though.

You can replicate any fitness app in no time and you will make close to $0. Brand recognition matters a lot.

I feel like half the game now is marketing though, so I can see why they'd be attractive to an investor. Maybe if they scale they can come up with something.

Either the investors know something we don't, or the market is irrational.

It’s the classic SV flip. You scale your investors, your executive team, your sales people, hire a bunch of engineering you don’t need, then sell the company. The company’s product doesn’t matter, the company is the product.

> Their 2 years of stealth was replicated in 2 weeks.

Actually they stolen the idea from a paper.