Can someone explain to me what kind of data it collects, and what value could that data have to advertisers or anyone else?

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rwz an hour ago | parent [-]

It collects the data about your home appliances and personal devices. This data can tell a lot about your income level and spending habits. This is extremely useful for advertisers for obvious reasons.

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altern8 an hour ago | parent [-]

I see, like how many cell phones are in the household and what brand

	▲	rwz an hour ago \| parent [-]
		Right, or laptops. Or TVs. Or other IOT devices like coffee makers, dishwashers, washers, garage openers, smart locks, vacuums etc.