Seems like it really isn't though. The TechSpot findings show the inverse burn-in line down the middle, subpixel disparity, and brightness deterioration. I think you can argue the latter two aren't big deals for casual users but the line down the middle of the screen seems pretty galling.

At least for OLED TVs, rtings.com has been running burn-in tests and has noted that supposed technological improvements on OLED longevity haven't really done much: https://www.rtings.com/tv/learn/oled-burn-in-not-improved-as...