You can still easily spot actual work, whether in website design or recruiter messages. Isn't that the whole schtick of the article?

But low-effort spam will always dominate, that's just the nature of it. You will always receive 10 times more messages that were only 1/10th of the work on the other side. How could it ever be otherwise?

That’s what makes this so annoying. I don’t mind a template, but the fake personalization gives it a whiff of deception in a way a pre-LLM simple template mass mailing doesn’t.