> Despite being a much more capable format from a technical perspective, with high-resolution media, menu layers, everything offered by Blu-ray Disc Java (BD-J) and more, Blu-rays unfortunately very rarely see impressive menu presentations.

There's a good Reddit comment here from someone who worked on authoring Blu-Rays that explains why this happened: https://www.reddit.com/r/IAmA/comments/1vdrbr/hey_reddit_its...

Essentially, authoring a Blu-Ray is complicated, and involves using expensive and proprietary authoring software to write Java code under severe RAM limitations that limit what you can do. Authoring a Blu-Ray from scratch also involves testing your code on a ton of different players, often with incompatible Java implementations. As a result, the studios just use the same simple menu templates over and over rather than creating new menus for each title.

> Essentially, authoring a Blu-Ray is complicated, and involves using expensive and proprietary authoring software to write Java code under severe RAM limitations that limit what you can do.

Product design centered around corporate identity/branding did the rest.