| ▲ | dkobia 6 hours ago |
| A behemoth indeed but the numbers also tell an interesting story. For TV screen share, Youtube has ~13% of total US viewing time vs ~6% for Paramount/Warner. They also go into this merger with staggering debt which does not bode well. |
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| ▲ | scyzoryk_xyz 6 hours ago | parent | next [-] |
| This would be the anti anti trust argument - that it's not studio vs studio, but it's type of screen-time vs other types of screen-time. Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games? This was during the streaming wars IIRC. Regardless of how you look at it, this is yet another confluence of IP franchises merging together, whatever juice is left in them squeezed out and reprocessed over and over over time. Kind of what Oracle is in software I guess? Working in an adjacent entertainment IP focus business myself, my eyes are glazing over a bit at this point. |
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| ▲ | AgentMatt 4 hours ago | parent | next [-] | | > Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games? This was during the streaming wars IIRC. Yea, and spending time with your friends and family, meeting new people, sleeping... From [1]: > “Think about if you didn’t watch Netflix last night: What did you do? There’s such a broad range of things that you did to relax and unwind, hang out, and connect—and we compete with all of that.” When I read that interview, I became a lot more cautious of using Netflix and other streaming platforms, knowing their design is adversarial to my values (I want to be deliberate about what I watch, not be manipulated into mindless consumption). [1] https://www.fastcompany.com/40491939/netflix-ceo-reed-hastin... | | |
| ▲ | nothercastle an hour ago | parent [-] | | Why do they even want you watching? Once the fee is paid isn’t it better you don’t watch kind of like the gym? |
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| ▲ | patwolf 5 hours ago | parent | prev | next [-] | | This is the same argument from when Sirius and XM radio merged. It didn't matter that they were monopolizing satellite radio because the real competition was terrestrial radio and internet radio. | |
| ▲ | bunderbunder 5 hours ago | parent | prev | next [-] | | From my perspective YouTube has quietly won the streaming wars. It has a vastly wider variety of content, especially for non-fiction shows. In the cases where there's more direct genre competition, I tend to prefer YouTube overall because, despite its offerings being generally lower budget, they tend to represent a wider variety of "editorial voices". There's a lot of outright slop to wade through, ofc, but there's also a lot of creative risk taking out there to discover. Meanwhile, yeah, Paramount, Time Warner, Disney, etc. have all become so money-minded and risk-averse that it reminds me of the twilight days of the old Hollywood studio system, where all the major production companies were locked into a heated battle to determine who could be the absolute blandest. | | |
| ▲ | autoexec 3 hours ago | parent | next [-] | | > despite its offerings being generally lower budget, they tend to represent a wider variety of "editorial voices". There's a huge amount of censorship with youtube though. The movies and shows on cable and streaming services can still talk about dead people without being forced to say they are "unalived". CNN can talk about a pandemic without calling it a "panini". Besides censoring specific words and phrases Youtube demonitizes entire genres of content along with anything that is "unfriendly" to advertisers. If that's the future of media in the US we're screwed. | |
| ▲ | mikepurvis 5 hours ago | parent | prev [-] | | I kind of agree, and it's interesting how Nebula and Spotify (at least their video efforts) have been based on elevating and funding those ultra-budget YouTube creators. Like I watch Lindsay Ellis and Practical Engineering and SkillUp all on non-YouTube platforms now, despite YouTube being the recommendation algorithm that originally brought me there. It's really the opposite model of the "major" streaming players who fund tentpole releases in the conventional Hollywood way, and then have a long tail of niche content (cooking reality shows and the like) that are clearly on a much tighter budget, but still basically modeled on being a cheaper version of a cable show rather than a much better funded version of a YouTube comedy troupe. | | |
| ▲ | bunderbunder 4 hours ago | parent [-] | | I was just listening to an interview with an up and coming playwright, and he made an interesting point that he really doesn’t like how expensive live theater has become. I guess he has been deliberately targeting super low budget not-even-off-broadway venues because he felt that a big budget stifles creativity. The more money the production stands to lose, the more pressure there is to play it safe. That kind of describes my relationship with Nebula. There’s a lot of great stuff on there, and lately I have been watching it more than YouTube. But still, YouTube is where I tend to go when I’m looking to find something new that I genuinely haven’t seen before. I think the lower floor for production values is a big part of that. |
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| ▲ | to11mtm 4 hours ago | parent | prev | next [-] | | > Regardless of how you look at it, this is yet another confluence of IP franchises merging together, whatever juice is left in them squeezed out and reprocessed over and over over time. Kind of what Oracle is in software I guess? Cantrill tried to, as diplomatically as possible, warn everyone. Nobody listened. | |
| ▲ | jedberg 5 hours ago | parent | prev | next [-] | | > Was it Reed Hastings that was painting Netflix's main rival not other streaming platforms, but other types of leisure like video games? Yes. He always told us that we don't need to worry about the other streamers nearly as much as we have to worry about them turning off the TV and playing games or (gasp!) going outside. TikTok/Instagram Reels wasn't a thing yet, but if it were, I'm sure they would have been on the list too. | | | |
| ▲ | doctorpangloss 5 hours ago | parent | prev [-] | | Reed Hastings may be rich, but he is a fucking moron. By his logic the greatest threat to entertainment is people who parent without screens. | | |
| ▲ | estearum 5 hours ago | parent [-] | | You're misinterpreting what "threat" means. And in fact he used the word "competition." He was talking about the "incumbent" they are trying to displace. Netflix's challenge was not getting people to switch from watching Hulu to Netflix, but to get them not to sleep in order to watch Netflix. Evil maybe, but nothing moronic about it. | | |
| ▲ | nothercastle an hour ago | parent [-] | | But why? People not sleeping translates to negative profit and value to the company | | |
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| ▲ | omgwtfbyobbq an hour ago | parent | prev | next [-] |
| Alone, their annual streaming revenue was something like $10 billion each compared to Netflix/YouTube at $50-$60 billion each, so they're lagging
(eg radio vs TV). |
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| ▲ | thousand_nights 5 hours ago | parent | prev | next [-] |
| youtube has slowly become like 90% of my TV time over the past few years, I think it's the fact that you don't have to commit to watching 40+ minutes of something every time and there's just way too much interesting content on it and i'm not even someone you'd class as young anymore, so I don't think this is a younger generation thing |
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| ▲ | runako 19 minutes ago | parent | next [-] | | > you don't have to commit to watching 40+ minutes of something This is funny because I have stopped clicking YouTube links for the simple reason that every video seems to be 45+ minutes. Which I get is based on how monetization works on YouTube. Like Old Twitter, short-form video is a forcing function with value in forcing posters to get to the point. (I have never seen a YouTube Shorts or whatever link in the wild.) | |
| ▲ | criddell 4 hours ago | parent | prev | next [-] | | Are you watching YouTubeTV, or just independent-ish creator YouTube? I watch probably an hour of YouTube a week and would watch more if I could find anything good. My favorite TV of the past five years is probably Severance. Is there anything of that caliber on YouTube? One of the best movies I saw last year was on Netflix (Train Dreams). Are there great movies on YouTube? I’d love to year about some of your favorite stuff on YouTube. | | |
| ▲ | Gigachad an hour ago | parent | next [-] | | There is some good content, but sadly the bulk of youtube now is someone sitting in a room reading an AI script for 30 minutes covering 2 minutes of content. | |
| ▲ | thousand_nights 4 hours ago | parent | prev [-] | | independent-ish creators (I'm aware that a lot of channels seem to be bought out by private equity lately), but mostly science, technology, speedrunning, mysteries, recipe guides, things like that, basically stuff that I'm interested in |
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| ▲ | BeetleB 5 hours ago | parent | prev [-] | | I'm in the opposite camp. I find Youtube exhausting, and it keeps getting worse and worse. Their ads are terrible. And since I watch via a device like Roku, etc, I have to put up with them. I've actively removed them from my devices. Occasionally, I feel like looking up some video. I install it, and often before I even watch the video I uninstall it because the awful UI reminds me of all the other awful stuff in it. Curation doesn't exist. I have to work hard to find good content. Harder than any video service out there. And shorts. Oh. Dear. God. For some very targeted stuff (home repairs, video game walkthroughs), it's great. For the rest, it just sucks. | | |
| ▲ | munificent 5 hours ago | parent | next [-] | | Of all of the various online services, YouTube is the one where I feel I get the most value in return for paying for premium. 90% of my video and music consumption is through YouTube, and it's all ad-free. (Well, except that so much of hobby YouTube is implicitly all ad because the video is about some piece of hobby gear, but that's sort of the nature of the beast.) I've never watched a YouTube short. My recommendations are all very well aligned with my interests. The trick here is to go through your watch history and delete things that are leading the recommendation algorithm astray. I am ruthless about that. | | |
| ▲ | BeetleB 2 hours ago | parent [-] | | > 90% of my video and music consumption is through YouTube, and it's all ad-free. If it works for you, great! Most video I watch is in the form of TV shows and movies. And Youtube sucks for that. Youtube is great for some hobby stuff. I used to like it for reviews, but even that sucks now - when I do a search I'm inundated with low effort reviews (i.e. by people who haven't used the product they're reviewing). But if there's a creator you really like and follow, I can understand that. > I've never watched a YouTube short. Don't you think they should give you an option not to present them to you, given that you don't watch them? > My recommendations are all very well aligned with my interests. The trick here is to go through your watch history and delete things that are leading the recommendation algorithm astray. I am ruthless about that. I don't want to pay money and then have to do this. This is a pain I don't have to deal with in any other service. |
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| ▲ | allenrb 4 hours ago | parent | prev | next [-] | | There are a few ways to disable/hide shorts. One day I said to a friend, “man I wish I could block these things, they’re insulting to my intelligence and just encourage clicking around” and my friend said “I’ve been blocking them for a while, just do this.” And while I can’t remember what “this” was, it’s worth a quick google. Shorts are like the video equivalent of snacking on Doritos all day long. | | |
| ▲ | BeetleB 2 hours ago | parent [-] | | I know how to disable them on my PC. How do I disable them on Roku? |
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| ▲ | lallysingh 5 hours ago | parent | prev | next [-] | | If you have the ads turned off, it's a lot nicer. I got that with some family bundle for more Drive space. | | |
| ▲ | BeetleB 5 hours ago | parent | next [-] | | Let me put it this way. Youtube without ads is still worse than pretty much all the major streaming services with ads. I don't want to pay for that. | | |
| ▲ | johnnyanmac 4 hours ago | parent [-] | | >Youtube without ads is still worse than pretty much all the major streaming services with ads. Depends on what you watch, as always. my YT feed is a mix of news, random gaming content, documentaries on a variety of topics, and odd little tech trivia. It covers all the bases at once. Any other streaming service is simply "okay, maybe there's 1-2 shows on here I want to watch". Then I just pluck it onto my NAS and move about on my day. Why would I pay for a streaming service that struggles to even keep the few shows I like on there running past 1-2 seasons? Nebula is the only other service I ever considered paying for. It's not a "Youtube killer" and misses out on a lot of the odd trivia sides of YT, but it overally feels more fleshed out on content than Netflix". | | |
| ▲ | BeetleB 2 hours ago | parent [-] | | > Any other streaming service is simply "okay, maybe there's 1-2 shows on here I want to watch". If there's even 1 show I want to watch, it's great to watch it. The problem with Youtube is even when they have stuff I want to watch, it's a pain to watch it. Their UI is atrocious! > Why would I pay for a streaming service that struggles to even keep the few shows I like on there running past 1-2 seasons? You just unsubscribe at that point. Know how much stuff I had bookmarked on Youtube that is no longer available? A whole damn lot. | | |
| ▲ | johnnyanmac 2 hours ago | parent [-] | | Maybe I'm missing something, but every video service Ui feels the same these days. Grid of videos with some loose sorting, click to play/pause, seek controls. I wouldn't call any of them good/bad on UI alone. |
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| ▲ | chihuahua 5 hours ago | parent | prev [-] | | Or just watch Youtube on a laptop, and install an ad blocker. | | |
| ▲ | BeetleB 2 hours ago | parent [-] | | Depends on the personality. Do you watch movies on a laptop? For me, the big screen and ambience play a big role. |
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| ▲ | thousand_nights 4 hours ago | parent | prev | next [-] | | > Their ads are terrible. I imagine they are that's why I pay for YT Premium, which I think is my most bang for buck subscription based on the amount of time I spend watching it > Curation doesn't exist. I don't find this a problem personally because 95% of my feed is just channels I'm subscribed to but YMMV depends on what you expect out of it | |
| ▲ | leptons 3 hours ago | parent | prev [-] | | I watch Youtube on a Chromecast using the SmartTube app, which is a 3rd party front-end (side-loaded APK) for Youtube that eliminates all the ads, and lets you configure practically everything. Don't like "shorts", just disable them and they are gone. That's the main reason I sought out an alternative to the Youtube app, I hated the shorts and there was no way to get rid of them in the Youtube app. I used to pay for a Youtube subscription to get rid of the ads, but that doesn't include the in-video ads that content creators put in there - but SmartTube has that covered too, in most videos I watch the in-video ads are skipped too. I have 5 chromecasts on the 5 TVs around my house, and every one of them has SmartTube installed. I wouldn't want to watch Youtube without it. https://github.com/yuliskov/SmartTube/releases |
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| ▲ | lokar 6 hours ago | parent | prev [-] |
| I wonder what that % would look like for US voters over 60 |