Light being from a laser does not automatically make it more dangerous. You can even shine a regular class IIIa laser pointer, with warning label still intact, directly into your eye and you'll blink long before it will do any damage.

The issue is intensity of light. These retinal projector lasers are not intense enough to damage your eye. A regular light at the same intensity as a powerful laser would damage your eyes just as much. It's just a lot harder to create a regular light that can reach that level of intensity.