> Asos did not immediately respond to the BBC's requests for comment.

Amazing how companies think if they say nothing it'll somehow just go away. Couldn't even be bothered to reply to say they're looking into it.

Usually the lack of response is because an official response hasn’t yet been approved by the legal department, and then signed off by the board. These things take longer than modern journalism takes to publish an article.

I wonder how little time "immediate" means though. They probably have an overwhelming amount of incoming - from journalists, security service providers, and opportunist scammers posing as both of those groups among other things.

Notice the word “immediately” in that statement.

The journalists were in a rush to publish breaking news. They weren’t going to wait for a response.

This is just a CYA statement to say that they sent a message to the company to do their job but, quite literally, did not immediately get a response.