I was actually just implying that it looks unprofessional. Say they cut an important security feature. Don't try to guess why.

It entirely depends on the strategy you try to implement through your communication.

That is generally true: prior to any professional communication you have a goal, assumptions, messaging, etc. Why would you produce communication at all, if you had not?

Marketing people often think there is a cookie-cutter rulebook you should follow, but there is not.

We are living in the "the bird is freed" and "nice genes" era of corporate communication.

Well you clearly didn't realise what you did.

Oh, and I'm not going to tell you what it was, and 'don't try to guess'.

/s