Personal vehicles are atypical as a market in that a huge percentage of people buy used rather than new. So when you look at new vehicle price, you have to factor in that the top 20% (not sure about actual percentage) of people are buying new, then corporate entities are financing a huge segment, like maybe 40%, and the rest of us buy used vehicles downstream from them. €25k is barely above entry level in Europe, but it can only be afforded by most people because of this system.