If these cloud providers had needed a standard customer acquisition strategy to grow to their current size, hard caps and other “training wheels” features would already be in place to get people interested in and comfortable using the platform, with the hope of eventually getting a foothold into Enterprise like most SaaS startups have to do (“enjoy our product on a side project and then recommend us to your CTO!”). But AWS and GCP got to start as in-house providers for their own constellations of massive sites and back out from that to serving other hyper scale businesses first. The lack of friendly on-ramps and starter account features is a reflection of that origin more than anything.