Google Search and Google Maps are utilities, not consumer apps that vie for leisure time, so I don't think they are really comparable. The next frontier for AI apps like Muse and Dots is competing with the social media giants.

We should look to see how Shorts vs IG Reels have adapted to the short form video landscape for product chops in this area. IMO IG has adapted far better to the new era, and I very often get people sending me Reels (they used to send TikToks). I very rarely see anyone send Shorts but it still happens. I expect this trend to continue and IG to extend their lead here. And Muse certainly has first mover advantage in personalized AI apps, who knows when Google will finally release one.