It just automagically broadens your support base if you can get a religious justification going. It's an attempt at arguing yourself into more influence.

Probably the case. Makes me wonder if they're also consulting how to make a creature behave when you're a life creator, as in Anthropic is the god, and Calude is their Eve. Sort of like align the model by making it religious towards humans. I don't know, it's 2am.