Linear barcodes aren't going extinct any time soon.

Instead, we'll see an IPv6 style transition, with some early adopters and others having no reason to change over.

Makers of short-life products like pre-packaged sushi will be at the front of the line as they get real benefits from tracking dates and batches throughout the supply chain. Retailers accidentally selling expired sushi does genuine reputational damage.

Makers of long-life products, though? That 24-pack of cans of diet coke has its barcode printed by the box factory, not the canning factory. Putting the expiry date in the barcode would be a total hassle, for very little benefit. If forced to, they'll just print the QR code next to the linear barcode, with exactly the same data.

And even if a retailer has the market power to bully their suppliers - there's no motivation to do so for non-fresh products. All commercial scanners that can read QR codes can also read linear barcodes. Wal-Mart doesn't lose anything if their bleach supplier keeps using a linear barcode.