I found the timeline of events from the flight data recorder to be fairly suggestive of a likely conclusion.

Though that's as a lay-person; I am not a pilot but would love to hear if the seemingly obvious issue is the likely root cause.

This one is blindingly obvious. Appalling airmanship, just like it reads.

Touching down 2/3rds of mile down the runway at around 25 knots over Vref. That was never going to go well.