> The most successful businesses are those that deeply understand something about their customers, about how to sell to their buyers. The most has never mattered. An army of agents doing endless busywork is not the path to success.

You're talking about the best businesses. Arguably the article is talking about the mean of the "startup" tranche of businesses.

Google isn't a SaaS. That's (is or is tangential to) the kind of businesses this article is referring to. And they make decent money, they just aren't a unicorn that didn't die.