It's an interesting question, because on one hand the government goals will remove a lot of the perverse incentives. E.g. having people who aren't going to answer in the pool of profiles shown is mostly a negative. Doing actual, well thought out matches makes sense where for a commercial app favouring one-sided matches that keep one side wanting and not getting frequent answers can be better.

But on the other hand, if it appears "too limited" because the most desirable people disappear off quickly because of a successful match, maybe they'll still struggle to keep the users coming back to it even if they're actually doing a better job at matching people up...

Really depends whether the track record (assuming its good) becomes known enough to people, I'd guess.