I teach many data/ML courses for clients using their data. It is amazing how many insights both the students (as SMEs of the data) and the teacher (as an SME of the techniques) can have when going through certain techniques together. Quite often, we get a "those last 5 minutes more than paid for the training" insight.

I think that is possible with AI (I haven't experienced it), but I also feel like most folks use basic/naive/cursory techniques when using AI because they don't know what they don't know.