My pet theory with this move from Chromebooks to Googlebooks is simply that Chromebooks have a major stink on their entire brand reputation, especially in the younger generation that went through school with terrible cheap (and likely used/damaged) Chromebooks being given to them for schoolwork.

I think if you say "Chromebook" around most 20-something and unders, they have an instant negative association with the word.

Unfortunately I don't think that's going to work.

Unless you are the most hardcore Google fan, I don't see why you want to spend $1k on a Googlebook instead of a Windows laptop or MacBook at the same price range.

I guess it's true this could be their AOL disc.