This is an extremely common sentiment I see online - that there is some conspiracy to keep people single to reduce subscription churn. I have run two dating apps (my own apps, not working for a company), and what I found through trial and error was that no matter how many levers you pull and tweaks you make, a lot of it is simply user-behavior problems, not a tech or product design problem. There is no reliable way for a dating app to only serve users non-committal matches for example. The reason someone's matches aren't committal is because they don't want to commit.

The thought experiment I usually pose is to ask what you think a free, open source, and community supported dating app would change. The answer is "not much".

You ran not one, but two, dating apps that were your own apps, and were not part of a company?

Which apps were these? What were your user metrics?

Seems somewhat suspect to extrapolate from your personal experience to what the large dating apps are allegedly doing if you are not approaching their scale. You've mentioned your personal experience as some kind of authority a few times now in this discussion, why not name the two apps directly? Apologies if I missed it but I don't see where you gave any indication that this appeal to authority is credible.

Note that it's possible for dating problems to be user behavior problems in a way that is suits the profit motive of dating sites, without any conscious intent from anyone in the ecosystem.

Model a world where everybody's self-perception of their mating value is just a little bit higher than their actual value - in other words, one not too far off from reality. Some segment of this population will drop their standards in the face of repeated rejection, and then eventually find a partner because of this. Their "lowered standards" become an accurate self-perception of reality. But some segment of the population will be unwilling to do this. They have a problem - they cannot find a partner no matter how hard they look.

A problem creates a market. People who can't find a partner turn to dating apps to find a partner - some may pay, and a lot more will click on ads. There's a decent chance that dating app management isn't consciously optimizing for failure in dating and success in clicking on ads. However, all the apps that are good at finding partners for their customers find that their customers disappear, while the apps that are good at getting people to click on ads generate huge amounts of revenue and take over the market. Which is entirely composed of people who don't actually want to find a partner, anyway, because those people who care more about the outcome of finding a partner will usually drop their standards enough to find one.

The same dynamic applies in many other markets. Evolution and selection bias > intent and intelligent design. The market ends up composed of people who can't achieve the ostensible purpose of the market, largely through their own actions, because people who can drop out of the market. Happy people often go through life with very few transactions: they might change jobs a couple times early in their career before finding a boss and job they're happy with and staying there until retirement, or they date around a little and then find a partner they marry for life, or they might rent a couple apartments before buying a house, renovating once, and then staying in it for 40 years. The transactions are overwhelmingly composed of people who are dissatisfied, because that's why they're buying things.

I am interested in creating my own dating app/website, but the problem I foresee is getting users - a Catch 22 problem.

I would like to create a service that opperated like OkCupid used to before they sold out. Visible compatibility percentages and being able to search profiles. No curation/algorithms or swiping.

I'm interested in helping people, not taking their money.

My take is that it isn't about serving non-committal matches and withholding promising matches or whatever, it has more to do with whether you feel like there are better matches on the app if you just keep lookin or waiting. I can see how and app using the stable matching algorithm could really make you feel like you're getting the best match you're going to get, which I think could have a real impact on commitment.

> There is no reliable way for a dating app to only serve users non-committal matches for example

While that certainly sounds difficult, it sounds feasible for e.g. Facebook.

> The thought experiment I usually pose is to ask what you think a free, open source, and community supported dating app would change. The answer is "not much".

That sounds more like a framing problem. If the ultimate goal is promoting long-lasting new romantic relationships, and it's developed without any profit motive, I'd imagine a general social network that primarily organizes in-person social gatherings.

I don't know... mid 2010's pre-match.com OkCupid and PlentyOfFish seem to get a lot of love. Not saying they didn't have problems but they did actually match a lot of happy couples and online dating didn't feel like nearly as much of a wasteland as it does today