That's exactly what the focus should be. It may be naive in a modern context where everyone is addicted to "number go up," but it's the only way to get an authentic, not manufactured culture.

Hardly. If the top ranked ones were always the most creative, honest and there-for-the-art creators and artists, we wouldn’t have the Taylor Swifts of the world along with the tidal wave of fast-food content diarrhoea we currently have to suffer through just by opening a web browser.

Truth is: “number go up” is the only valid strategy for growing because that’s what favours the platforms the most.

Unfortunate. Depressing.