The subscription plans are a huge money sink, that obviously will have to go away or be priced at a ridiculous level to make sense.

This is not true at all, at the most fundamental level. There is a reason why all the businesses (IT, gyms, cars, restaurants, streaming services, music, games, stores, apps, food delivery, magazines, newspapers, shaving blades, parfume, etc) are doing everything in their to get subscribers and are willing to decrease prices in order to get customers who are paying the monthly (or even better, a yearly) fee.