For consumers they may as well buy GPUs and run local models. The cost is same over a year or two but infinite token usage, they get to keep the hardware, and local models continue to improve over that time too. I can't justify $200 on SOTA models for a personal subscription after Qwen3.8-27B. And it's only getting better from here.

Yes, either US AI corps reduce the cost of their top tier personal subscriptions down to what people are already paying for other expensive personal apps (e.g. Adobe), so ~$50-100, or open weights are going to eat their lunch very quickly. We're not there yet, as current hardware doesn't allow you to do things like multiple parallel agents, but we'll get there soon enough.

$500 for the old $200 is definitely a fumble.